• By Kirk Gaw

Historic DT Walkerton Is A Good Location For An Event Space

The historic downtown Walkerton architecture is a good backdrop for memorable occasions! There exists opportunity for an event space in several large sized buildings sitting vacant in the commercial district. They are within proximity to plentiful parking. Entrepreneurs take sight! Banquet halls have potential for weekly and, even, daily events when planned out professionally with the right combination of design, financial commitment, and marketing skills.

Ideal DT Walkerton location with modern infrastructure and plenty of parking. With a modest budget a buildout here would be easy?

These historic spaces have the potential to become happy places when filled with guests for a wedding, birthday party or anniversary celebration. Corporations and small businesses use banquet halls for meetings, dinners and presentations. The objective of any marketing idea is to keep the hall busy throughout the week as well as on weekends.

An architect can plot an upstairs renovation with a glass elevator in the massive empty space. Lots of historic trim creates lasting memories.

Visiting the empty buildings (some being used for a personal private car collection as storage) demonstrates visually what you have to work with. The interiors and exteriors will need renovations . Select floor plans and seating arrangements so corporate meeting planners don't think your banquet hall is for weddings only. Photographs of the hall without any décor shows the event planner what they have to work with. Event planners are those who you will have direct business with daily.

Your typical banquet hall may provide catering or a food and drink service. If it does, include photos of the food. Show photos of a typical setup for a business breakfast, association luncheon and gala evening dinner. Invite meeting planners, wedding consultants and party planners to a monthly tasting of the food you can prepare at your hall. Restaurants often donate food to charitable organizations. See if you can do the same to promote the venue for local philanthropists. Charity events are a normal scheme for a banquet space.

Your event hall may not provide all the services necessary for a party date? Put together an advertising program in the local media with businesses that provide those services. For example, find a florist, wedding cake bakery and limousine service to go together on the ad. Place the ad where your potential clients will see it. It doesn't make sense to advertise your banquet hall as a wedding reception location in a retirement magazine, even if the rates are cheap.

A complete renovation and conversion could make a historic impression at this corner with the right investor.

Decide who could make referrals for your hall. Any business that serves the same market niche and doesn't compete directly with you is a good contact. That would include florists, wedding consultants, wedding dress salons and jewelry stores that sell engagement and wedding rings.Participate in trade shows as an exhibitor. Focus on them as your potential customers and watch them attend your events.

Bridal trade shows are held in cities across the United States, as are other female-oriented shows. Since you have the space, consider coordinating your own trade show in your banquet hall. Have your own booth as well. It's your chance to show how smoothly an event in your hall is presented.

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